Frudia
The Brief
A K-beauty brand needed a hero product visual for its Blueberry Hydrating Serum — versatile enough to carry across e-commerce, social and large-format retail.
Creative Direction
Cool lilac-to-mint tones, blueberries suspended in ice and gel, wet reflective surfaces — building a refreshing, high-shine beauty world around a single hero bottle, then extending it into in-store and outdoor placements.
What We Created
A set of product visuals across multiple compositions, plus large-format campaign mockups for retail and out-of-home.
